Get some more fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.
#SOMETIMES YOU NEED TO TAKE A BREAK FROM SOCIAL MEDIA FREE#
Try out our free content calendar template, or play around with scheduling tools like Hootsuite. To keep that regular content coming, it’s a good idea to create a content calendar to stay organized. Makes sense: more visibility,” says Brayden Cohen, Manager, Social Marketing at Hootsuite. “Daily posting will grow followers 4x faster than posting less than once a week. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds. Our experts recommend posting 1-2 times per day on Facebook. These numbers aren’t expected to perk up anytime soon. Currently, the average Facebook page post engagement rate sits around 0.07%. Organic reach is down everywhere, but Facebook seems to be the hardest hit. TikTok is the top app for consumer spend.įind the latest TikTok statistics here and learn more about TikTok for business here.TikTok is more popular than Instagram with Gen Z users.TikTok has over 1 billion monthly active users.TikTok was the most downloaded app of 2022, with 672 million downloads.Key TikTok statistics to keep in mind when posting: Tap into the best times to post on TikTok to ensure your content reaches the most users. Be sure to analyze the performance of each post and refine your posting strategy based on what resonates best with your audience.Īs well, timing matters on TikTok. Using hashtags on each post can also help your content get discovered by potential customers. With each post, track the video views, engagement, and amount of time a viewer spends watching your video to get a better idea of how effective it is. Aim to post 3-5 times per week so that you’re consistently staying in front of your followers. The TikTok algorithm is tricky, but the more you post on a regular basis, the more likely you are to get in front of a larger audience and see what works well. If you’re just getting started, 3-5 times per week is a great place to start.Īccording to Hootsuite’s own Brayden Cohen, Manager of Social Media, “TikTok is the place to test content and see what sticks or flops.” While TikTok actually recommends posting 1-4 times per day, that may not be realistic for everyone. View all the latest Instagram statistics here, and details on Instagram demographics here. Instagram users spend around 11.7 hours per month on the platform.
Instagram is the #1 platform for people to connect with brands.The average American user spends 30.1 minutes a day on Instagram.The most active brands post 17 Stories per month.Instagram has 1.39 billion global active users.Key Instagram statistics to keep in mind when posting: Our experiments have proven that post timing does have an impact on Instagram engagement. If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Posting regularly is also a great way to test out what resonates with your audience. Google My Business: Post at least 1 time per week.Ī post shared by Instagram’s frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use.Pinterest: Post at least 1 time per week.TikTok: Post between 3 and 5 times per week.LinkedIn: Post between 1 to 2 times per day.Facebook: Post between 1 to 2 times per day.Twitter: Post between 2 and 3 times per day.Instagram Stories: Post 2 times per day.Instagram: Post between 3 and 5 times per week.Here’s a quick summary of what we found, but read on for more in-depth details:
We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. What worked last year may not work this year, and what works today might become obsolete tomorrow.
Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. Of course, like anything worth knowing, there’s no simple answer to this question. It’s the question that launched a thousand sleepless nights: “How often should I post on social media?”
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